So maybe I'm just behind on the times but I've just begun to rock to Macklemore. Far beyond the trite term 'conscious rap' he's simply genuine. Bold in the face of sentimentality, he reminisces on earlier/better days and wins the retrospective flavor without the sap or cheese. Couples with the emotive power of producer and friend Ryan Lewis their tracks are pastoral, sincere and intensely intricate in both poetry and production. Vipanssa is a stand out track (which in essence is quite difficult to say, considering these guys don't do 'filler tracks'), with lines worthy of writing down and taping to your bathroom mirror or refrigerator so as to seep into your active sub conscious: 'expectations are resentments waiting to happen.'
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